> ## Documentation Index
> Fetch the complete documentation index at: https://docs.useadstudio.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What the AI Can Do

> A practical tour of the AI assistant's capabilities, grouped by what you want to accomplish.

This page is organized by **outcome** — the kind of thing you want to get done — rather than by individual tool. Each section includes example prompts you can paste directly into the chat.

<Info>
  The assistant only works with platforms you've connected. If a capability mentions a platform you haven't connected yet, head to **Settings → Integrations**.
</Info>

## Analyze & Report

Understand performance, find problems, and generate reports.

### Performance summaries

Pull a quick health check across campaigns, ad groups, or ads.

```
Summarize my Google Ads performance for the last 7 days.
```

```
Compare this month vs. last month across all platforms.
```

```
Show me my top 10 campaigns by ROAS this quarter.
```

### Spend tracking

See where your money is going across platforms.

```
How much did I spend across all platforms last month?
```

```
Show me daily ad spend for Meta over the last 30 days.
```

### Custom reports

Build a table with exactly the dimensions and metrics you want. The assistant generates the report and shows an inline preview in the chat, plus a link to open the full report in the Custom Reports page.

```
Create a report showing performance by device type for Google Ads.
```

```
Break down my Meta campaigns by age and gender for the last 14 days.
```

### Audits

Deeper diagnostic passes that look at *why* performance is the way it is.

<CardGroup cols={2}>
  <Card title="Waste analysis">
    Finds campaigns that are spending without converting, with an explanation of what's going wrong.
  </Card>

  <Card title="Conversion setup audit">
    Checks whether conversion tracking is properly configured.
  </Card>

  <Card title="Bidding strategy audit">
    Reviews your bidding strategies against best practices.
  </Card>

  <Card title="Account health">
    Overall health score with category breakdowns.
  </Card>
</CardGroup>

```
Where am I wasting money?
```

```
Audit my Google Ads conversion tracking setup.
```

## Optimize

Make changes to running campaigns. **All of these actions trigger a Change Proposal card** — nothing happens until you click Confirm. See [Actions & Confirmations](/en/ai/actions) for how the flow works.

### Status changes

Pause or activate campaigns, ad sets, ad groups, and ads.

```
Pause all campaigns with ROAS below 1.
```

```
Activate the "Summer Sale" campaign on Meta.
```

### Budget updates

Adjust daily or lifetime budgets.

```
Increase the budget of my top performer by 20%.
```

```
Set the budget of campaign X to $50/day.
```

### Keyword actions (Google Ads)

```
Add "enterprise pricing" as a keyword to my Search campaign.
```

```
Add these search terms as negative keywords.
```

```
Pause underperforming keywords in my top campaign.
```

### Bulk operations

For multiple entities, the assistant uses a single bulk action that you approve with one click — you don't need to confirm each entity separately.

```
Pause these 8 campaigns that have zero conversions.
```

```
Delete all archived ad sets from Q1.
```

### Ad creative

Generate ad copy suggestions with multiple variations.

```
Write 5 headline variations for my hiking boots campaign.
```

```
Generate ad copy for a B2B SaaS targeting finance teams.
```

## Explore

Dig into the details — keywords, search terms, ads, audiences.

### Campaigns & ads

```
Show me details for the "Black Friday" campaign.
```

```
What are the top-performing ads in my Brand campaign?
```

```
Which ad groups have the highest CPC?
```

### Keywords & search terms (Google Ads)

```
Show me my top 20 converting keywords.
```

```
What search terms are triggering my ads?
```

```
Find keyword opportunities I'm not bidding on yet.
```

### Audience & demographics

```
Show me audience insights for my Meta campaigns.
```

```
Which age group is converting best?
```

### Recommendations

Surfaces the recommendations Google and Meta are already suggesting, prioritized by impact.

```
What should I optimize first?
```

```
Show me Google's recommendations for my account.
```

## Reference Info

Quick lookups for account and billing context.

### Subscription & billing

```
What's my current Adstudio plan?
```

```
How much ad spend have I had this month?
```

### Platform connections

```
Which platforms am I connected to?
```

## Limitations

The assistant is intentionally scoped — it won't silently change your account or guess at destructive actions.

* **Confirmation required.** Every action (pause, budget change, keyword change, delete) needs a click to execute.
* **Connected platforms only.** It won't act on platforms you haven't connected.
* **Numeric IDs required for actions.** If you refer to a campaign by name, the assistant looks up the ID first automatically — but it won't "guess" at which campaign you meant if the name is ambiguous.

## Next

<CardGroup cols={1}>
  <Card title="Actions & Confirmations" icon="circle-check" href="/en/ai/actions">
    Understand the Change Proposal flow before running bulk actions.
  </Card>
</CardGroup>
