> ## Documentation Index
> Fetch the complete documentation index at: https://docs.useadstudio.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Dashboards

> A cross-platform overview of your ad performance the moment you log in, plus a custom dashboard builder for the metrics you care about.

Adstudio gives you two dashboard surfaces: the **Workspace Home** — an AI-summarized overview of everything happening across your ad accounts — and **Custom Dashboards**, where you build your own boards from KPIs, charts, and tables across Google Ads, Meta Ads, and TikTok Ads.

## Workspace Home

The home dashboard is the first thing you see in a workspace. It pulls data from every connected ad platform and condenses it into a single view:

* **AI Summary** — a short, plain-language readout of how your accounts are doing for the selected period, generated automatically.
* **KPI cards** — Spend, ROAS, Revenue, and Purchases, each with a sparkline and a comparison against the previous period of equal length.
* **Campaign performance** — your top campaigns, each classified as *healthy*, *watch*, or *needs attention*.
* **Signals** — automatically surfaced observations (critical, warning, positive, or insight) about notable changes in your accounts.
* **Recommended actions** — suggested next steps based on what the data shows.
* **Tasks & Notes widgets** — your open tasks and recently edited notes, so the day's work is one click away.

<Tip>
  Change the date range from the picker at the top — every section, including the AI summary and comparisons, recalculates for the window you choose.
</Tip>

## Custom Dashboards

Open **Dashboards** in the sidebar to build your own board. Each workspace has a named, renameable dashboard that starts with a sensible default set of widgets — cross-platform spend, ROAS, and conversion value scorecards plus daily trend charts — which you can edit freely.

### Widget types

| Widget       | What it shows                                          |
| ------------ | ------------------------------------------------------ |
| Scorecard    | A single metric with period-over-period comparison     |
| KPI Grid     | Multiple metrics at a glance                           |
| Line         | Trend over time                                        |
| Column / Bar | Vertical or horizontal bars by campaign, ad group, ad… |
| Pie          | Share by entity                                        |
| Table        | Entity breakdown with sortable metrics                 |
| Delta        | Current vs. previous period, side by side              |
| Movers       | Top winners and losers by change                       |
| Share        | Each entity's contribution to the total                |

### Building a widget

<Steps>
  <Step title="Pick a platform">
    Google Ads, Meta Ads, TikTok Ads — or **All Platforms** for unified cross-platform metrics.
  </Step>

  <Step title="Pick a visualization">
    Choose one of the widget types above.
  </Step>

  <Step title="Drop fields into place">
    A Looker-Studio-style builder: choose dimensions (campaign, ad group/ad set, ad, campaign type, objective…) and metrics (spend, ROAS, CTR, CPC, conversions, video and engagement metrics, and more) for each axis.
  </Step>

  <Step title="Set size and title">
    Widgets span from one column to full width and are automatically grouped into Key Metrics, Charts, and Tables sections.
  </Step>
</Steps>

### Cross-platform view

With **All Platforms** selected, Adstudio fetches each platform in parallel and merges the results into unified metrics — Spend, Purchase Conversion Value, Impressions, Clicks, Conversions, and ROAS — so you can compare Google, Meta, and TikTok side by side or see blended totals in one chart.

### Filters and comparison

* **Date range** — presets from Today to Maximum (your account's full history), plus custom ranges. All widgets follow the global range.
* **Platform pills** — toggle platforms in and out of the whole board with one click.
* **Automatic comparison** — scorecards, line charts, delta tables, and movers automatically fetch the previous equal-length period and show the change.

## Sharing a dashboard

Click **Share** to generate a link anyone can open — no Adstudio account required.

* **Public link** or **password-protected** (viewers must enter the password).
* **Expiry** — 24 hours, 7 days, or no expiry.
* Viewers see your dashboard layout with **live data** — the numbers are always current when they open the link.

## Where the AI fits in

* The **AI Summary**, **Signals**, and **Recommended actions** on Workspace Home are generated for you on every visit — you get an analyst's read of the data before you look at a single chart.
* For anything a dashboard doesn't answer, ask the [AI assistant](/en/ai/overview): it can run deep campaign analyses, break down performance by any dimension, and build **custom reports** on request — *"Create a report of daily spend by platform for the last 30 days."*

## Next steps

<CardGroup cols={2}>
  <Card title="Alerts" icon="bell" href="/en/features/alerts">
    Get emailed when a metric crosses a threshold you set.
  </Card>

  <Card title="What the AI Can Do" icon="list-check" href="/en/ai/capabilities">
    The full capability tour of the assistant.
  </Card>
</CardGroup>