The assistant only works with platforms you’ve connected. If a capability mentions a platform you haven’t connected yet, head to Settings → Integrations.
Analyze & Report
Understand performance, find problems, and generate reports.Performance summaries
Pull a quick health check across campaigns, ad groups, or ads.Spend tracking
See where your money is going across platforms.Custom reports
Build a table with exactly the dimensions and metrics you want. The assistant generates the report and shows an inline preview in the chat, plus a link to open the full report in the Custom Reports page.Audits
Deeper diagnostic passes that look at why performance is the way it is.Waste analysis
Finds campaigns that are spending without converting, with an explanation of what’s going wrong.
Conversion setup audit
Checks whether conversion tracking is properly configured.
Bidding strategy audit
Reviews your bidding strategies against best practices.
Account health
Overall health score with category breakdowns.
Optimize
Make changes to running campaigns. All of these actions trigger a Change Proposal card — nothing happens until you click Confirm. See Actions & Confirmations for how the flow works.Status changes
Pause or activate campaigns, ad sets, ad groups, and ads.Budget updates
Adjust daily or lifetime budgets.Keyword actions (Google Ads)
Bulk operations
For multiple entities, the assistant uses a single bulk action that you approve with one click — you don’t need to confirm each entity separately.Ad creative
Generate ad copy suggestions with multiple variations.Explore
Dig into the details — keywords, search terms, ads, audiences.Campaigns & ads
Keywords & search terms (Google Ads)
Audience & demographics
Recommendations
Surfaces the recommendations Google and Meta are already suggesting, prioritized by impact.Reference Info
Quick lookups for account and billing context.Subscription & billing
Platform connections
Limitations
The assistant is intentionally scoped — it won’t silently change your account or guess at destructive actions.- Confirmation required. Every action (pause, budget change, keyword change, delete) needs a click to execute.
- Connected platforms only. It won’t act on platforms you haven’t connected.
- Numeric IDs required for actions. If you refer to a campaign by name, the assistant looks up the ID first automatically — but it won’t “guess” at which campaign you meant if the name is ambiguous.
Next
Actions & Confirmations
Understand the Change Proposal flow before running bulk actions.