Creating an alert
Open Alerts in the sidebar and click Create Alert:1
Choose a platform and scope
Google Ads, Meta Ads, or TikTok Ads — watching the whole account, a single campaign, an ad set / ad group, or an individual ad.
2
Pick a metric
Spend, CTR, CPC, CPM, conversions, ROAS, video and engagement metrics, and more — including your account’s own conversion actions, fetched live for Google Ads and Meta Ads.
3
Set the condition
Greater than, less than, or equal to a threshold value.
4
Choose the interval
Daily, weekly, or monthly. The interval is also the measurement window — a daily alert evaluates the last day’s data, a weekly one the last 7 days, a monthly one the last 30.
5
Set severity
Warning or Critical — reflected in the email so the important ones stand out.
When an alert triggers
You receive an email with the alert name, the metric’s actual value versus your threshold, and the entity it fired on. Every trigger is also recorded in the Alert History tab, so you can review the last 30 days of activity, and the summary cards at the top of the page show totals, today’s triggers, and critical alerts at a glance.Alerts and the AI
Alerts are your always-on safety net; the AI assistant is the layer that catches what you didn’t think to watch:- Whenever the assistant analyzes your metrics, it runs automatic anomaly detection — flagging ROAS collapses, CPC and spend spikes, CTR drops, and campaigns spending without converting, directly on its analysis cards. No setup required.
- When an alert fires, take the email to the chat: “My ROAS alert on the Search campaign triggered — what happened?” The assistant digs into the period, breaks down the drivers, and proposes fixes you can approve on the spot.
- Follow through in one place: turn the diagnosis into tasks for your team, or have the assistant apply the fix itself after your confirmation.
Next steps
Dashboards
The proactive counterpart: watch your KPIs on a board you design.
What the AI Can Do
Everything the assistant can analyze and act on.