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Alerts watch your ad accounts so you don’t have to. Define a condition — spend above $500 a day, ROAS below 2 for this campaign — and Adstudio checks it on a schedule and emails you when it triggers.

Creating an alert

Open Alerts in the sidebar and click Create Alert:
1

Choose a platform and scope

Google Ads, Meta Ads, or TikTok Ads — watching the whole account, a single campaign, an ad set / ad group, or an individual ad.
2

Pick a metric

Spend, CTR, CPC, CPM, conversions, ROAS, video and engagement metrics, and more — including your account’s own conversion actions, fetched live for Google Ads and Meta Ads.
3

Set the condition

Greater than, less than, or equal to a threshold value.
4

Choose the interval

Daily, weekly, or monthly. The interval is also the measurement window — a daily alert evaluates the last day’s data, a weekly one the last 7 days, a monthly one the last 30.
5

Set severity

Warning or Critical — reflected in the email so the important ones stand out.
Alerts can be paused and resumed anytime from the list.

When an alert triggers

You receive an email with the alert name, the metric’s actual value versus your threshold, and the entity it fired on. Every trigger is also recorded in the Alert History tab, so you can review the last 30 days of activity, and the summary cards at the top of the page show totals, today’s triggers, and critical alerts at a glance.

Alerts and the AI

Alerts are your always-on safety net; the AI assistant is the layer that catches what you didn’t think to watch:
  • Whenever the assistant analyzes your metrics, it runs automatic anomaly detection — flagging ROAS collapses, CPC and spend spikes, CTR drops, and campaigns spending without converting, directly on its analysis cards. No setup required.
  • When an alert fires, take the email to the chat: “My ROAS alert on the Search campaign triggered — what happened?” The assistant digs into the period, breaks down the drivers, and proposes fixes you can approve on the spot.
  • Follow through in one place: turn the diagnosis into tasks for your team, or have the assistant apply the fix itself after your confirmation.

Next steps

Dashboards

The proactive counterpart: watch your KPIs on a board you design.

What the AI Can Do

Everything the assistant can analyze and act on.